Atlanta brags about having the busiest airport in the world. Like most municipal facilities, they don’t brag about having the best, the most pleasant, the most engaging or the most remarkable airport in the world. That’s a shame, because airports... Seth Godin

I was talking with a few executives from one of the biggest technology companies in Europe, and they were explaining how their hands were tied in moving forward on the internet. They were doing the best they could under the... Seth Godin

I was talking with a few executives from one of the biggest technology companies in Europe, and they were explaining how their hands were tied in moving forward on the internet. They were doing the best they could under the... Seth Godin

If you need to get your audacious proposal/clever ad/new project past your boss, go ahead and add some gratuitous brackets here and {there}. "Hey, what are these weird brackets doing here," she might say. "Oh, I like them. I think... Seth Godin

If you need to get your audacious proposal/clever ad/new project past your boss, go ahead and add some gratuitous brackets here and {there}. "Hey, what are these weird brackets doing here," she might say. "Oh, I like them. I think... Seth Godin

There was an attention drought for the longest time. Marketers paid a fortune for TV ads (and in fact, network ads sold out months in advance) because it was so difficult to find enough attention. Ads worked, so the more... Seth Godin

There was an attention drought for the longest time. Marketers paid a fortune for TV ads (and in fact, network ads sold out months in advance) because it was so difficult to find enough attention. Ads worked, so the more... Seth Godin

I want to thank those that have supported my book Tribes. It's been the #1 bestselling leadership book on Amazon for the last 300 days, mostly because the people who like it, talk about it and spread the word. Here's... Seth Godin

I want to thank those that have supported my book Tribes. It's been the #1 bestselling leadership book on Amazon for the last 300 days, mostly because the people who like it, talk about it and spread the word. Here's... Seth Godin

A simple quiz for smart marketers: Let's say your goal is to reduce gasoline consumption. And let's say there are only two kinds of cars in the world. Half of them are Suburbans that get 10 miles to the gallon... Seth Godin

A simple quiz for smart marketers: Let's say your goal is to reduce gasoline consumption. And let's say there are only two kinds of cars in the world. Half of them are Suburbans that get 10 miles to the gallon... Seth Godin

In this era, there are two questions every marketer answers: Do I want people to interact with me and my brand in unexpected ways (as opposed to just quietly consume it)? When they interact, do I overwhelm people with delight... Seth Godin

In this era, there are two questions every marketer answers: Do I want people to interact with me and my brand in unexpected ways (as opposed to just quietly consume it)? When they interact, do I overwhelm people with delight... Seth Godin

Multiply the population of the US by three. That’s how many people around the world live on about a dollar a day. Do it again and now you have the number closer to $2. About forty percent of the world... Seth Godin

Multiply the population of the US by three. That’s how many people around the world live on about a dollar a day. Do it again and now you have the number closer to $2. About forty percent of the world... Seth Godin

I think this is a big idea, but your mileage may vary. I've been having great success with a hybrid of the yellow legal pad and a printed presentation from Keynote (or Powerpoint). I use it during small meetings where... Seth Godin

I think this is a big idea, but your mileage may vary. I've been having great success with a hybrid of the yellow legal pad and a printed presentation from Keynote (or Powerpoint). I use it during small meetings where... Seth Godin

Zig Ziglar taught me about the most powerful way to use a yellow legal pad. He calls it a "talking pad." When you're in a small meeting (you and one or two other people) it's awkward to use a laptop... Seth Godin

Zig Ziglar taught me about the most powerful way to use a yellow legal pad. He calls it a "talking pad." When you're in a small meeting (you and one or two other people) it's awkward to use a laptop... Seth Godin

(not a typo). The long tale is the never-ending story you tell your prospects, your customers and your employees. The hard part is getting a little bit of permission to start telling your tale. The overlooked part, the part that... Seth Godin