Perhaps the worst outcome most people can imagine when a project stutters is having to go, "all the way back to square one." Apparently, square one is an unhappy place, and far away, too. Hey, if you're lost, if you've... Seth Godin

All the evidence I've seen shows that positive thinking and confidence improves performance. In anything. Give someone an easy math problem, watch them get it right and then they'll do better on the ensuing standardized test than someone who just... Seth Godin

All the evidence I've seen shows that positive thinking and confidence improves performance. In anything. Give someone an easy math problem, watch them get it right and then they'll do better on the ensuing standardized test than someone who just... Seth Godin

$5,000 bounty if you find us someone we end up hiring and loving. All the details are right here. Seth Godin

$5,000 bounty if you find us someone we end up hiring and loving. All the details are right here. Seth Godin

The local youth theatre troupe recently put on a performance of Grease. It was a high-spirited outing, with terrific performances and it was a great way for them to spend a month or two over the summer. I was amazed... Seth Godin

The local youth theatre troupe recently put on a performance of Grease. It was a high-spirited outing, with terrific performances and it was a great way for them to spend a month or two over the summer. I was amazed... Seth Godin

Enormity doesn't mean really enormous. It means incredibly horrible. The problem with enormity in marketing is that it doesn't work. Enormity should pull at our heartstrings, but it usually shuts us down. Show us too many sick kids, unfair imprisonments... Seth Godin

Enormity doesn't mean really enormous. It means incredibly horrible. The problem with enormity in marketing is that it doesn't work. Enormity should pull at our heartstrings, but it usually shuts us down. Show us too many sick kids, unfair imprisonments... Seth Godin

New media isn't the perfect marketing medium, and it won't be until we find the magic beans. TV had magic beans for forty years. For forty years, anyone, even a complete moron, could make a lot of money using TV... Seth Godin

New media isn't the perfect marketing medium, and it won't be until we find the magic beans. TV had magic beans for forty years. For forty years, anyone, even a complete moron, could make a lot of money using TV... Seth Godin

When George Washington was a teenager, did he really, really, really want a car? Unlikely. In order to want something, you probably need to know it exists. But my guess is that it surely helps if you've been marketed to.... Seth Godin

When George Washington was a teenager, did he really, really, really want a car? Unlikely. In order to want something, you probably need to know it exists. But my guess is that it surely helps if you've been marketed to.... Seth Godin

The following does not appear in the Star Spangled Banner: "Babe Ruth through the night..." When you do something by heart, it bypasses some of the common sense processing we use to navigate our day. Of course Babe Ruth wasn't... Seth Godin

The following does not appear in the Star Spangled Banner: "Babe Ruth through the night..." When you do something by heart, it bypasses some of the common sense processing we use to navigate our day. Of course Babe Ruth wasn't... Seth Godin

The wrong way first: interview someone for an hour. If you like them, have them interview three or four other people in your organization for an hour each. You've invested five hours of your team's time, but really you only... Seth Godin

The wrong way first: interview someone for an hour. If you like them, have them interview three or four other people in your organization for an hour each. You've invested five hours of your team's time, but really you only... Seth Godin

The problem with customer service is not a new one. It's about balancing between serving a lot of people a little, or dropping everything to serve a few people a lot. Getting a lot of benefit for a lot of... Seth Godin

The problem with customer service is not a new one. It's about balancing between serving a lot of people a little, or dropping everything to serve a few people a lot. Getting a lot of benefit for a lot of... Seth Godin

Atlanta brags about having the busiest airport in the world. Like most municipal facilities, they don’t brag about having the best, the most pleasant, the most engaging or the most remarkable airport in the world. That’s a shame, because airports... Seth Godin