The Washington Post recently laid off a columnist because his blog posts didn't get enough web traffic. Of course, in the old days, the newspaper had no real way to tell which columns got read and which ones didn't. So... Seth Godin

I was talking with a senior marketer at one of the most famous brands in the world last week. She said, "executives keep coming to me with stuff they find on the internet, stuff they find on YouTube about us,... Seth Godin

I was talking with a senior marketer at one of the most famous brands in the world last week. She said, "executives keep coming to me with stuff they find on the internet, stuff they find on YouTube about us,... Seth Godin

Does it really matter if you're right? Given the choice between acknowledging that your customer is upset or proving to her that she is wrong, which will you choose? You can be right or you can have empathy. You can't... Seth Godin

Does it really matter if you're right? Given the choice between acknowledging that your customer is upset or proving to her that she is wrong, which will you choose? You can be right or you can have empathy. You can't... Seth Godin

Business Development is a mysterious title for a little discussed function or department in most larger companies. It's also a great way for an entrepreneur or small business to have fun, create value and make money. Good business development allows... Seth Godin

Business Development is a mysterious title for a little discussed function or department in most larger companies. It's also a great way for an entrepreneur or small business to have fun, create value and make money. Good business development allows... Seth Godin

If ads had been free, then the way people would have learned how to do TV advertising would have been by running ads. If they were free, why not? Why talk about it if you could do it? Why guess... Seth Godin

If ads had been free, then the way people would have learned how to do TV advertising would have been by running ads. If they were free, why not? Why talk about it if you could do it? Why guess... Seth Godin

What should you do next? Is it better to email an existing customer, send a brochure to a prospect or improve your product a bit? Should you tweet or post a new blog post? Should you have a meeting to... Seth Godin

What should you do next? Is it better to email an existing customer, send a brochure to a prospect or improve your product a bit? Should you tweet or post a new blog post? Should you have a meeting to... Seth Godin

I don't do any consulting, but that doesn't stop people from asking me questions. The most common question people ask me when they want a new website is, "If you were in charge of this, who are the 2 or... Seth Godin

I don't do any consulting, but that doesn't stop people from asking me questions. The most common question people ask me when they want a new website is, "If you were in charge of this, who are the 2 or... Seth Godin

It's so tempting to do a little bit of everything. All the tools are there, a click away. You can be the designer, the copywriter, the head of customer service. Hey, you can even do the manufacturing or easily outsource... Seth Godin

It's so tempting to do a little bit of everything. All the tools are there, a click away. You can be the designer, the copywriter, the head of customer service. Hey, you can even do the manufacturing or easily outsource... Seth Godin

Stamps (remember those?) make direct mail work. Because it costs money to send a piece of junk mail, you'll think two or three times before you mail something to a million people. Email, of course, is free. Except it's not.... Seth Godin

Stamps (remember those?) make direct mail work. Because it costs money to send a piece of junk mail, you'll think two or three times before you mail something to a million people. Email, of course, is free. Except it's not.... Seth Godin

Non as in non-profit. The first issue is the way you describe yourself. I know what you’re not but what are you? Did you start or join this non-profit because of the non part? I doubt it. It's because you... Seth Godin

Non as in non-profit. The first issue is the way you describe yourself. I know what you’re not but what are you? Did you start or join this non-profit because of the non part? I doubt it. It's because you... Seth Godin

I think it looks like this: Attitude Approach Goals Strategy Tactics Execution We spend all our time on execution. Use this word instead of that one. This web host. That color. This material or that frequency of mailing. Big news:... Seth Godin